Marketing in the news
Here are a few marketing-related articles that I have enjoyed reading over the past week
Marketing spend flat as confidence crashes – Marketing Week
Masterclass: How to win your customers’ loyalty – The Marketer (CIM members only)
Nicola Pike spent 14 succesful years in client-side marketing and decided that she wanted to share her knowledge and expertise with small and medium-sized businesses who couldn’t necessarily afford full-time marketing support. In 2011 she set up Marketing Spike, a consultancy that supports SMEs in Greater Manchester with their marketing needs.
