Infographic showing how SME businesses use social media
I do like a good infographic but there are so many poor ones out there. This isn’t one of them.
It reveals the results of a recent-ish survey by insurer Hiscox (sample of 350 decision makers from SMEs).
What the results of the survey (and the infographic below) illustrates is that there is a greater awareness amongst small businesses of the power of social media as a business development tool; allowing them to reach new and existing customers in a more dynamic & engaging way.
Nicola Pike spent 14 succesful years in client-side marketing and decided that she wanted to share her knowledge and expertise with small and medium-sized businesses who couldn’t necessarily afford full-time marketing support. In 2011 she set up Marketing Spike, a consultancy that supports SMEs in Greater Manchester with their marketing needs.
